Uber cuts fares by 20% in Cebu

Photo credit: Uber

Since Uber's launch in Cebu last December 2015,  thousands of Cebuanos have made Uber their ride of choice when it comes to getting around Cebu. With Uber, you’re guaranteed a safe and reliable ride anywhere in the city, at the tap of a button. Since Monday, September 5, you can get further for less, with uberX fares 20% more affordable than before. That's another reason to leave your cars at home.

New Fares

So how much is uberX's new fare compared to a regular (white) or airport (yellow) taxi?

Let's start with a sample route from One Oasis Cebu to Mactan Airport. Below is the route I selected, based on the current traffic condition.

Google map says its 12.7 km away and is 26 min without traffic. And these are the assumptions that we'll be using (based on experience):

• Total travel time from One Oasis to Airport is 48 min. 
• It is assumed that the idle time for taxis is 22 mins (48 - 26 = 22).

Let's plug in these numbers on our calculator. Here's the formula:

Base Fare + (Time Rate * Time) + (Distance Rate * Distance) = Total Fare

For regular/white taxi:

30 + (1.75 * 22) + (11.67 * 12.7)  =  ₱216.71

For airport/yellow taxi:

60 + (2 * 22)  + (13.33 * 12.7) =  ₱273.29

For uberX car:

40 + (3 * 48) + (6.90 * 12.7) =  ₱271.63

For uberX new rate (Sep 5, 2016):

30 + (2.4 * 48) + (6.50 * 12.7) =  ₱227.75

Here's a comparison table for everybody's reference:

As you will notice, at moderate traffic, Uber's rate is comparable to regular (white) taxi. If the traffic is good, expect Uber's rate to be a lot cheaper than regular taxi due to it's lower per km rate.

Wait, there's more. Uber is giving away promotional discount to ALL users. Just enter the promo code MASBARATO and you'll get P100 off your next Uber ride! This promo code is valid until September 13, 2016 only.

Disclaimer: The calculation above is based on a specific condition. The result is greatly affected by actual traffic condition. I will try to analyze this in my next post.